“The message is clear. Boys are the norm, girls the variation; boys are central, girls peripheral; boys are individuals, girls types. Boys define the group, its story and its code of values. Girls exist only in relation to boys.”
Nostalgia Chick has a fabulous video that gives an overview of this phenomenon. As I blog about in more detail HERE, the 80s became a spread of marketing based animated shows. The cartoons also became decidedly gendered, with shows like Transformers for young boys, and My Little Ponies for girls. In the nineties, shows became less product based, and less gendered in their marketing. Cartoon’s became more inclusive for viewers. But as the Nostalgia Chick points out, the result was that in the shows themselves, the majority of protagonists were male. Token female characters would be a part of ensemble casts, but primary female character who carried a show were rare.
Looking at Disney Channel cartoons from 1990-2000 gives a good example of this. 10 out of the 24 shows that aired were ensemble shows with no primary protagonist. Even though these shows had an upward of 8 main characters, and averaged 5 characters per show - no show had more then 2 female main characters.
Of the 24 shows that aired only 2 had female primary protagonist. While 14/24 of the shows had 3 or more male main characters (including ensembles), only 1/24 shows had at least 3 female main characters (including ensembles).
And Disney was leading the pack. It wasn’t until 1998 that Nickelodeon featured a cartoon with a primary protagonist who was female, The Wild Thornberrys. Similarly, 1998 was the year that Cartoon Network first featured a show with primary female protagonists, with an ensemble cast, The Powerpuff Girls.
It’s probably not surprising then, that while on the rare occasion male/female comedy duos appear, female/female comedy duos don’t. Rarely are there enough female characters to make a comedic duo. Even when there are, female characters are more likely to be daughters, love interests, or sisters to a male character. There is little room for female characters to have a female partner and carry a show, the way male duos did in large numbers during the 90s.
Watching this cartoon, is like getting the taste of food everyone tells you can’t be cooked. Of course it can, you’re eating it right now, it’s delicious… but when you try to order it out an a restaurant, everyone simple stares at you blankly and tells you “food like that doesn’t exist.”
Nikki and Page is hysterical, and it doesn’t shy away from overtly “female” comedy. Two shorts in a row joke about menstruation, in the kind of gross-out humor one expects from Ren and Stimpy tradition. Jokes like this don’t fly on mainstream adult targeting animation, humor that deal with “womanly” issues must be coached through a male perspective to be considered universal humor.
Vandenburg recently posted on Tumblr, about a cartoon that she and Schauer had pitched to Nickelodeon.