The Pink Ghetto

Three princesses look over a balcony.

Something was gained and lost when marketers and video producers began exploiting little girls as a separate market. Little girls found themselves in a ghettoized culture that no self-respecting boy would take interest in; but for once girls were not required to cross over, to take on an ambiguous identification with a group of male characters (120).”
-Ellen Seiter

In animation the Pink Ghetto refers to the segregation of female protagonists to a pink washed world of gender stereotypes -if not in their original material, then in all of their marketing and character based products.  The Pink Ghetto speaks to the still held belief that “female targeting” animation is only valuable to female viewers. While “male targeting” animation is for everyone.

The Pink Ghetto


Gender Ratio Study (2008-2012)

Part 1: All Voiced Characters
Part 2: All Top Billed Characters
Part 3: Main Characters and Love Interests

Raw Data: Part 1
Raw Data: Part 2

Disney Race and Gender Data

Additional Articles

Fact Check: Ony 13 Female Protagonists

Shezow and Gender Binary: Part 1

Disney Channel Toon Gender Ration 1990s

She-Ra: Boobs and Bodies

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