JEM began as a series of 7 minute segments, sandwiched between ROBOTIX and MONSTER TRUCKS in the weekly first-run syndicated animated anthology series SUPER SATURDAY. The idea was to create a series aimed at girls that had enough action that the boys wouldn't switch channels, while waiting for the next "boy" cartoon to come on.
For anyone who would like a more in depth read on how deregulation of children's media affected the types of cartoons being produced for television in the eighties CLICK HERE.
Cartoons in the eighties were product based, and created to sell. The animated Transformer's movie killed off the majority of the main characters as a marketing ploy to sell a new line of Transformer toys to children. Like most cartoons during this time period, plot and character decisions were based around what new products were going to be sold. Each episode an advertisement.